Autosport 2017 report

Wow – what a week at the Autosport International show at the NEC in Birmingham!

The new demonstrator in striking sapphire blue with contrasting orange leather interior was very well received by the public, press and even some of our competitors.

Our deliberately chosen ‘minimalist’ approach to the stand design seems to have been the right decision… People come to the Autosport to see the amazing performance cars – so why obstruct the view with tensa barriers, pull up posters, flags and television screens?!

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Thursday and Friday were all about talking to journalists from all the major magazines and website publications – see here for some of the press coverage we received.

autocar     autoexpress      evo          carscene

Saturday and Sunday were spectacularly busy!

The car certainly drew the crowds in – nice to speak to so many enthusiasts wanting to learn a bit more about what makes the Avatar Roadster stand out from the crowd.

Good few film crews in attendance – we look forward to seeing the finished footage (hint hint BBC) :-)

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We even attracted the ‘wrong’ kind of attention from the Central Motorway Police. Gulp!


Thanks all for your test drive requests – we will be in touch as soon as the frost has thawed and roads get dry again to get you behind the wheel.


Avatar Roadster looking stunning at Autosport International

We are on stand 19420 (Hall 19) just in front of the entrance…

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